what we do
We do it better than the rest
- Creating and implementing a social media strategy
- Finding your brands target audience online
- Engaging with the audience and building a tight-knit community (remember: quality, not quantity!)
- Competitive analysis
- Monitoring brand mentions: answer inquiries, provide customer service, dispel brand myths
- Analytics: track month-to-month changes in social media statistics, find causes for rises/plummets and change strategy accordingly
- Reward brand advocates to increase word of mouth marketing
- Create a link between your brand’s social media presence and sales + customer retention
We keep track of statistics and responses using a variety of tools to measure the number of customers you are reaching, how people respond to campaigns, and whether the company is regarded as an authority. We want to make sure the company’s official profile is the first result in a search on a website, rather than a spoof or fake profile. This requires regularly updating profiles, interacting with users, and establishing a presence to increase rankings and followers.
In some cases, designing content and promotions can also include creating it. We will regularly update profiles and interact with users.
Google PPC
Paid Search is as important, if not more important, than SEO because of the way Google has formatted their search results page. Paid search ads appear at the top of the page and you want to be there. We can help you be there in a cost-effective manner by:
We work with you to choose the key search terms for your marketing goals. With our "smart" proprietary platform we can monitor and optimize your search campaigns 24/7, 365 days of the year. Maximizing your results by utilizing different creative messages related to the search term – we don’t use generic messaging for all of your keywords. We will work with you to make sure that landing pages are set up that are relevant to the search. We have found that sending people to your home page diminishes the effectiveness of the campaign. Timely reporting with explanations of how your campaign is performing – not just reports for you to interpret, providing feedback and plans to enhance the success of your campaigns over time.
All paid search ad campaigns are not the same. There are many different elements that play into the formula for a successful search campaign. Contact us today for a free consultation or evaluation of your current campaign.